Blog / International brand owners

Marka Tregtare® · 9 October 2026 · English

Kosovo trademark registration for furniture and home brands

Furniture and home brands, especially from Turkey and the wider region, have opened showrooms and franchise stores across Kosovo. The store name appears on signs, catalogues and social media long before a trademark application may have been filed. This guide explains what to protect and in which order.

Protect your brand in Kosovo — information for European businesses
Cross-border trademark services for businesses entering Kosovo.

Store brand versus product collections

Your retail brand identifies the showroom and service; collection names identify individual product lines. Decide which collection names are used in Kosovo marketing and protect them where they matter commercially.

Furniture is commonly considered in Class 20, textiles and home linens in Classes 24 and 25 depending on the item, and retail services in Class 35. Confirm the wording against your actual goods and services.

Franchise and dealer stores

Many home brands enter Kosovo through a dealer or franchise partner. The trademark should normally remain in the name of the brand owner, with the partner allowed to use it under a written licence. That keeps control if the partnership changes.

Logos, signage and online shops

If the logo differs from the word mark or appears in a different style for this market, consider protecting the logo as well. A preliminary search before ordering signage helps avoid rebranding costs.

Questions from foreign brand owners

Does a Turkish trademark protect my store name in Kosovo?

No. Kosovo protection requires a national filing.

Should I protect retail services?

If you operate stores in Kosovo, Class 35 retail services are often worth considering.

Can my franchise partner own the mark?

It is possible, but usually the brand owner keeps ownership and licenses use.

Do you guarantee registration?

No. KIPA decides; a preliminary search reduces the risk.

Related Kosovo filing guides

Protect your home brand before opening in Kosovo

Send your store name, logo and collections; we reply with a free preliminary search and a fixed quote.

Check my brand in Kosovo

Contact: info@markattregtare.com

Sources and further reading

General information, not a legal opinion on an individual application. Class examples are illustrative. Confirm the current requirements and suitable scope for your case.

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